A doctor-led practice built on one name. Every assessment and treatment is performed personally by Dr Sin Yong, so the site had to carry his credentials and clinical thinking as much as the treatments.
What the site does
- Editorial dark design with serif and italic headings, built around the doctor's MBBS, MRCS and two MSc qualifications
- Navigation by concern and by treatment, from non-surgical facelifts to acne scars and filler correction
- A guide library, comparison pages, a 100-question FAQ and a 68-term glossary that answer patient research in depth
- Five languages for patients across Singapore and the region
- Booking by WhatsApp, an enquiry form and a patient app