Slow pages lose patients before they read a word, and speed is part of how Google ranks pages.
Images
- Use WebP or AVIF
- Serve sizes that match the screen with srcset
- Set width and height to prevent layout shift
- Lazy-load below-the-fold images
Video
Load background video only when it's on screen, never on data saver, and always with a poster image.
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Scripts and fonts
- Remove unused plugins and trackers
- Load fonts with display swap
- Defer non-essential JavaScript
Hosting
Choose hosting close to your patients, with compression and caching turned on.
Measure
Use PageSpeed Insights and a mid-range Android phone on 4G. Watch Core Web Vitals in Search Console.