Guides
Guides for clinic and salon owners.
Practical, plain-English guides on clinic websites, MOH advertising rules, SEO and AI search, from the team that builds them.
The aesthetic clinic website checklist: 30 things to get right
A 30-point checklist for aesthetic clinic websites in Singapore: treatment pages, doctor profiles, booking, MOH rules, local SEO and speed.
9 min readHow to choose a web design agency in Singapore, if you run a clinic
What to ask a Singapore web design agency before hiring them for a clinic or beauty website: compliance, ownership, booking, SEO, pricing and contracts.
7 min readAI search for clinics: how ChatGPT and Google AI choose who to mention
How ChatGPT, Gemini and Google AI Overviews pick which clinics to mention, and the practical steps Singapore clinics can take to be cited accurately.
8 min readGoogle Business Profile for aesthetic clinics: a setup guide
Set up and optimise a Google Business Profile for an aesthetic clinic in Singapore: categories, services, photos, posts and how it fits with MOH rules.
7 min readBefore-and-after photos: the rules for Singapore clinics
Can Singapore clinics show before-and-after photos? What the HCS (Advertisement) Regulations allow on websites and social media, and what to use instead.
5 min readMobile-first clinic websites: why phones decide bookings
Why aesthetic clinic websites must be designed for phones first, with a practical list of what responsive web design means for treatment pages and booking.
6 min readHow to write a treatment page patients trust
A copy-ready template for aesthetic clinic treatment pages: structure, headings, what to include, what to leave out under MOH rules, and an example.
7 min readRedesigning a clinic website without losing your rankings
How to redesign an aesthetic clinic website in Singapore without losing Google rankings: audit, URL mapping, redirects, content, compliance and launch checks.
7 min readPDPA for clinic websites: forms, consent and patient data
What Singapore's PDPA means for clinic website enquiry forms, WhatsApp buttons, analytics and patient data, with a practical checklist for clinic owners.
6 min readGoogle Ads for clinics in Singapore: policies that trip clinics up
How Google's healthcare ad policies and Singapore's MOH advertising rules affect aesthetic clinic Google Ads, and how to set up compliant, effective campaigns.
6 min readHow to write a doctor profile page patients and Google trust
What to include on an aesthetic doctor's profile page in Singapore: qualifications, registration, training and interests, in line with the SMC Ethical Code.
5 min readClinic website KPIs: what to measure each month
The website numbers that matter for an aesthetic clinic: enquiries, booking rate, organic traffic, rankings and cost per enquiry, and how to read them monthly.
5 min readWhatsApp booking for clinics: fast, personal and organised
How Singapore clinics can use WhatsApp for enquiries and bookings without losing messages: business accounts, pre-filled messages, response times and privacy.
5 min readThe beauty salon website checklist: 20 essentials
A 20-point checklist for beauty salon and spa websites in Singapore: service menus, prices, online booking, galleries, reviews, gift cards and local SEO.
5 min readClinic website copywriting: words to avoid, words that work
Plain-English copywriting rules for Singapore clinic websites: which words break MOH advertising rules, which build trust, and how to rewrite common claims.
5 min readPhotography for clinic websites: what to shoot instead of before-and-afters
A shot list for aesthetic clinic website photography in Singapore: reception, treatment rooms, equipment and doctor portraits that build trust within MOH rules.
4 min readInstagram or website: where should clinics invest?
Should Singapore aesthetic clinics focus on Instagram or their website? How each channel works, the rules that apply to both, and how they support each other.
4 min readHow long does SEO take for a clinic website?
Realistic SEO timelines for aesthetic clinic websites in Singapore: what happens in the first month, three months and a year, and what speeds results up.
4 min readClinic website speed: a practical checklist
Why page speed matters for aesthetic clinic websites and a practical checklist to make yours faster: images, video, fonts, hosting and Core Web Vitals.
4 min readGoogle Search Console for clinics: a starter guide
How aesthetic clinics in Singapore can set up Google Search Console, submit a sitemap and read the reports that show how patients find them on Google.
4 min readLanding pages for clinic Google Ads that convert
How to build a Google Ads landing page for an aesthetic clinic in Singapore: structure, facts, compliance, booking and the details that lift conversion rates.
4 min readNext step
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