Treatment pages do most of the work on a clinic website. They rank for the searches patients make, answer the questions that decide a booking, and show whether a clinic explains things honestly. Here is the structure we use.
The template
1. Title and introduction
Use the treatment name and location: “Pico Laser in Singapore”. Then two sentences on what it is and what it is commonly used for.
2. Summary box
A short block patients can scan: session length, typical number of sessions, downtime, and who performs it.
3. How it works
Explain the mechanism in plain language. A simple diagram helps.
4. Who it may suit
Describe concerns it is used for and situations where it may not be suitable. Avoid promises.
5. What to expect
Before, during and after the session, including sensation and recovery.
6. Risks and side effects
List the common and the important ones, in the same calm tone as the benefits.
7. Aftercare
What to do and avoid, and when to contact the clinic.
8. Your doctor
Who performs it, with a link to their profile and relevant training.
9. FAQs
Three to six questions patients actually ask, each answered in the first sentence.
10. Call to action
“Book a consultation to discuss whether this treatment is suitable for you.”
What to leave out
- Before-and-after photos
- Testimonials and review quotes
- “Best”, “painless”, “permanent” or “guaranteed”
- Prescription drug brand names and promotional prices
- Countdown offers
We build clinic websites that follow every point in this guide. Book a free 30-minute consult or see our packages.
Example summary box
Pico laser at a glance
Session: 20–30 minutes · Typical course: several sessions, assessed at consultation · Downtime: mild redness for 1–2 days · Performed by: our doctor
We write every treatment page from your input on our Growth and Premium plans, and your doctor reviews each one.