Many clinics put their energy into Instagram and treat the website as an afterthought. Each does a different job.
What Instagram does well
Familiarity and personality: your team, your space, educational content. It keeps you visible to people who already follow you.
What your website does well
Search visibility, detailed treatment information, credibility and booking. People searching Google for a treatment have high intent, and they land on websites.
Want this done for you?
We build clinic websites that follow every point in this guide. Book a free 30-minute consult or see our packages.
The same rules apply
Both are advertisements under the Healthcare Services (Advertisement) Regulations. Before-and-after posts and testimonials are as restricted on Instagram as on your site.
Make them work together
- Link Instagram posts to the matching treatment page
- Embed educational content on the site
- Use the same clinic details and branding