Traffic is easy to celebrate and hard to bank. These are the numbers we report to clinics every month, in order of importance.
1. Enquiries
Form submissions, WhatsApp clicks and calls from the website. This is the number that pays for the site.
2. Booking rate
The share of enquiries that become consultations. If enquiries rise but bookings don't, the issue is usually response time or enquiry quality.
We build clinic websites that follow every point in this guide. Book a free 30-minute consult or see our packages.
3. Sources
Organic search, Google Ads, Google Maps, social and direct. Knowing which source brings bookings tells you where to invest.
4. Organic traffic and keywords
Visits from unpaid search and the number of keywords you rank for. For example, drsinyong.com added 119 ranking keywords in one month according to Ahrefs.
5. Rankings for treatment searches
Track 20 to 50 searches that matter, such as “pico laser singapore”, and watch the trend rather than daily movement.
6. Cost per enquiry
For ads, divide spend by enquiries. Compare it with the value of a new patient to decide budgets.
Tools
Google Search Console, Ahrefs (Web Analytics, Rank Tracker and Site Audit) and your booking system cover everything above. Our care plans include a monthly report.