Google Ads can bring a clinic consultations within days, but healthcare is one of Google's most restricted categories, and Singapore adds its own advertising rules on top.
Two rulebooks
Google's healthcare and medicines policy controls what can be advertised and how. MOH's Healthcare Services (Advertisement) Regulations control what licensed clinics may say in any advertisement, including ads. Both apply, and the stricter one wins.
Prescription medicines
Ads that mention prescription-only medicines, such as botulinum toxin brand names, are commonly disapproved and are restricted by Singapore law. Describe treatments in general terms instead, such as “anti-wrinkle injections”, and keep promotional pricing out.
We build clinic websites that follow every point in this guide. Book a free 30-minute consult or see our packages.
Ad copy
- No superlatives (“best”, “No. 1”)
- No promised results
- No urgency (“today only”)
- No before-and-after imagery in image assets
Landing pages
Google reviews the page an ad leads to. A treatment page with facts, risks, doctor credentials and a clear booking path passes review more easily and converts better than a home page.
Campaign structure
Run one campaign per profitable treatment, with its own budget, keywords and landing page. Track calls, WhatsApp clicks and form submissions as conversions.
Budget
We usually suggest starting at S$2,000 a month in ad spend for an aesthetic clinic in Singapore, plus management. See our Google Ads service.