Sending ad clicks to a home page wastes budget. A focused landing page turns more of those clicks into consultations.
Structure
- Headline matching the ad: “Pico laser in Singapore”
- A facts box: session, downtime, who performs it
- Short explanation and suitability
- Risks and aftercare
- Doctor credentials
- Booking, WhatsApp and a short form
Focus
Remove the main navigation and unrelated links. One page, one action.
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Compliance
Google reviews landing pages. Keep them free of superlatives, promised results, before-and-after imagery and prescription drug promotions.
Test
Test headlines and form length one at a time. Track calls, WhatsApp clicks and form submissions as conversions.