Patients choose doctors as much as clinics. A strong profile page answers the questions they're too polite to ask: Are you qualified? How experienced are you in this treatment? Will you be the one treating me?
What to include
- Full name and a professional photo
- Qualifications exactly as listed on the medical register
- Registration details where appropriate
- Relevant training, accreditation and courses
- Areas of clinical interest
- Conference talks, teaching and publications
- Languages spoken
- Which treatments they personally perform
What to avoid
The SMC Ethical Code and Ethical Guidelines govern how doctors present themselves. Avoid laudatory language, unverifiable claims and comparisons with other doctors. Let facts carry the weight.
We build clinic websites that follow every point in this guide. Book a free 30-minute consult or see our packages.
Structure
Lead with one factual paragraph, then qualifications and training as a list, then interests and treatments, each linking to its treatment page. End with a calm route to book a consultation with that doctor.
Schema markup
Mark up the page as a Physician with name, qualifications and the clinic they work at. It helps Google connect the doctor, the clinic and the treatments.
See how we present doctors on drsinyong.com.