A beauty or lifestyle shop lives or dies on its product pages. Visitors arrive from Instagram, Google or a friend's link straight to a product, and decide in seconds. Here is how to plan a shop that converts.
Choose the platform for the next three years
- Shopify: the simplest to run, with strong apps for subscriptions, reviews and loyalty. Our default for most brands.
- WooCommerce: flexible and content-friendly, but needs more maintenance.
- Custom: only when you have unusual requirements and a team to support it.
Read more on our Shopify website design page.
Product pages that sell
- Six or more photos: pack shot, texture, scale, in use and lifestyle
- A short benefit line, then the details
- Full ingredients list and how to use
- Who it suits, skin types and any warnings
- Reviews on the page
- Bundles and “pairs well with” suggestions
Want this done for you?
We build clinic websites that follow every point in this guide. Send us your requirements or see our packages.
Checkout made for Singapore
- PayNow, cards and buy-now-pay-later through your payment provider
- Clear delivery fees and a free-delivery threshold
- Same-day or next-day delivery options where you can offer them
- Guest checkout, with account creation offered after purchase
Photography is the product
Online, customers can't touch or smell your product. Consistent photography with the same light, background and angles across the range does more for sales than any design flourish. Budget for a proper product shoot before launch.
SEO for shops
- Category pages written for how people search, such as “vitamin C serum Singapore”
- Unique product descriptions, not the supplier's text
- Product structured data with price, availability and reviews
- A journal with how-to guides that link to products
- Fast pages and compressed images
Claims and compliance
Cosmetic products should not claim to treat disease, and every claim should be supportable. Read our guide to wellness and beauty claims in Singapore.