Spas, salons, wellness studios and lifestyle brands are not covered by the clinic advertising regulations, but that does not mean anything goes. Singapore has clear expectations for honest advertising, and a website is advertising. This guide summarises the principles in plain English. It is not legal advice.
The core principle: honest and supportable
The Singapore Code of Advertising Practice, administered by the Advertising Standards Authority of Singapore (ASAS), expects advertising to be legal, decent, honest and truthful. In practice, that means any claim you make about results should be one you can back up with evidence. The Consumer Protection (Fair Trading) Act also prohibits misleading claims to consumers.
Don't make medical claims for non-medical services
- Avoid saying a massage, facial or wellness treatment treats, cures or prevents a disease or medical condition
- Describe what a treatment is and how it feels, rather than promising a clinical outcome
- Medical procedures such as injectables and medical lasers belong in licensed clinics, so a spa should not advertise them
We build clinic websites that follow every point in this guide. Send us your requirements or see our packages.
Beauty and cosmetic products
Cosmetic products sold in Singapore fall under rules administered by the Health Sciences Authority (HSA). Cosmetics are for cleansing, perfuming, changing appearance and protecting or keeping skin in good condition. They should not be presented as treating disease. If you sell supplements or devices, check the HSA rules for that category before writing product pages.
Words to handle with care
- “Clinically proven”: only with evidence you can produce
- “Permanent”, “guaranteed”, “instant”: usually impossible to support
- “Detox”, “boost immunity”, “anti-ageing cure”: health claims that need evidence
- “Best in Singapore”, “No. 1”: comparative claims need proof
Reviews and testimonials
Use real reviews from real clients, and don't edit them to change their meaning. Avoid presenting an unusual result as typical. Linking to your Google reviews is a simple, transparent way to show social proof.
Data and marketing messages
If your site collects names, phone numbers or emails, the Personal Data Protection Act applies. Ask for consent before sending marketing messages, and check the Do Not Call registry before marketing by SMS or phone. Our PDPA guide covers forms and consent.
A quick pre-launch check
- Every result claim has evidence on file
- No disease or medical claims for non-medical services
- Prices and conditions are clear
- Reviews are real and unedited
- Consent wording sits on every form