People choose a spa on feeling first and facts second. A spa website has to do both: make the visitor want to be there, then make booking effortless. Use this list to check your current site or brief a new one.
Atmosphere
- Real photography of your rooms, light and textures, not stock
- A short, calm film or slow motion on the home page
- A colour palette and type that match the space
- Copy that describes the experience in plain, sensory language
- A page about your therapists and their training
Treatment menu
- Treatments grouped by need: relax, restore, skin, body, couples
- Price and duration on every treatment
- Who each treatment suits and who should avoid it
- Add-ons and upgrades shown at the point of booking
- Packages and memberships explained in one table
Want this done for you?
We build clinic websites that follow every point in this guide. Send us your requirements or see our packages.
Booking and payment
- Online booking from every treatment page
- Live availability, not an enquiry form
- WhatsApp for questions
- Clear deposit, cancellation and late-arrival policies
- Gift vouchers you can buy and send online
Trust
- Real reviews, linked to Google
- Hygiene and product information
- Licences you hold, where relevant
- Honest claims: what a treatment can and cannot do
- A clear line between spa treatments and medical procedures
Get found
- A page for each popular treatment, such as “aromatherapy massage Tanjong Pagar”
- Google Business Profile with every service and photo
- Location, MRT, parking and opening hours on every page
- Fast pages on mobile
- Structured data so search engines understand your services and prices
Medical treatments such as injectables and medical lasers belong in a licensed clinic, and a spa should not advertise them. If you also run a clinic, keep the two on separate, clearly labelled pages. See our spa website design service.